Watch the TikTok launch, trending audio and dances captured on-set.

End-to-end production for The Knot's TikTok Shop launch for a small team of local models and vendors in Boise, Idaho.

Creative Producer: Jess Kane

Producer and TikTok Content Creator: Alli Lennon

Photographer: Taran Baze Creative

Stylist and Casting: Nic Seligman

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The Knot Brand Shoot